Author: Michael Stelzner

Content Marketing With Instagram: How to Build Demand

February 25, 2021

Wondering how to use Instagram organic content to create demand for your products or services? Looking for wisdom on building your content strategy?

In this article, you'll discover how to use Instagram content to generate greater interest in your product or services.

Why Use Instagram for Organic Marketing and Selling?
There are two primary reasons marketers should focus their time and energy on Instagram for organic marketing and selling.

The first is that Instagram is still the king when it comes to direct message (DM)

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Social Audio: What It Means for Marketers and Businesses

February 23, 2021

Wondering what social audio is and how it might impact your business? Is Clubhouse ushering in a new media frontier?

In this article, you'll learn what marketers need to know about emerging social audio opportunities such as Clubhouse, Twitter Spaces, and Fireside.

What Is Social Audio?
Social media—traditionally seen as text, emojis, and videos—has a new component: social audio.

While podcast audio has been around for some time, it's a one-way broadcast medium, meaning it's recorded for listening in the future. Social audio

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Instagram Reels Strategy: What Marketers Need to Know

February 18, 2021

Want to do more with Instagram Reels? Wondering how to enhance your Reels content?

In this article, you’ll discover a strategy to promote your products and services using Instagram Reels.

Why Use Instagram Reels for Business and Marketing?
The last few years have seen a rise in video marketing, due in part to the popularity of platforms such as Snapchat and TikTok. Reels is Instagram's short-form video-based addition to that marketplace.

Reels has an edge over Stories for two reasons.

First, the editing features (music,

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Using Facebook Ads to Move Leads Into Sales

February 11, 2021

Do you use Facebook ads to acquire leads? Wondering how to follow up with and engage your Facebook leads?

In this article, you'll discover a process for using Facebook ads to turn leads into paying customers.

Why Facebook Ads Work to Move People From Lead to Sale
Not many local businesses make direct sales online and they need a way to turn people who’ve never heard of them or those who’ve heard of them but never worked with them into stronger prospects.

Rather than depending on prospective customers to search for you or the product

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How to Start a Clubhouse Room and Moderate Like a Pro

February 9, 2021

Are you using the Clubhouse app? Wondering how to start and moderate an engaging Clubhouse room?

In this article, you'll discover how the pros host and moderate a room on Clubhouse. Learn how to add other moderators, bring people to the stage, mute people, and more.

To learn how to create and moderate a Clubhouse room, read the article below for an easy-to-follow walkthrough or for a guided tour of creating and moderating a Clubhouse room, watch the video below.

Note: This article assumes you've set up a profile with Clubhouse

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Social Media Marketing