Author: Anna Sonnenberg

How to Improve Customer Acquisition on Facebook and Instagram

February 21, 2023

Do prospects message your business on Instagram or Facebook? Wondering how to answer inbound inquiries quickly—even outside of business hours?

In this article, you’ll discover how to use automatic responses to connect instantly with your future customers on Instagram and Facebook.

Why Response Time to Inbound Inquiries Matters for Customer Acquisition on Facebook and Instagram

Does your team take several hours to respond to customer inquiries from social media channels? Or worse, do you have dozens of days-old messages still flagged

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How to Develop an Instagram Video Strategy That Scales

February 20, 2023

Looking for time-saving ways to create more Instagram videos? Looking for a scalable strategy?

In this article, you’ll discover how to create more Instagram videos for Reels, Stories, and the feed.

Why Marketers Need a Scalable Instagram Video Strategy for Instagram Video Posts

From Stories to Reels, short-form video is crucial for reaching your target audience on Instagram. Although it’s relatively easy to get started creating short-form video, scaling your Instagram video strategy isn’t quite as straightforward.

Not sure how,

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How to Grow Your YouTube Channel With YouTube Shorts and Clips

February 14, 2023

Want more people to see your long-form videos on YouTube? Wondering how short-form video can help?

In this article, you’ll discover how to use YouTube Shorts and Clips to drive more traffic to longer YouTube content.

Why Marketers Should Leverage Short-Form Video on YouTube

If your business focuses solely on producing long-form video for YouTube, you could be missing out on valuable distribution and cost-saving opportunities. Let’s take a look at how short-form YouTube videos can address these issues and explore why recent YouTube

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How to Drive More Local Foot Traffic With Instagram

February 13, 2023

Wondering how to get your business in front of local customers or tourists? Looking for a plan and examples to model?

In this article, you’ll discover an effective Instagram strategy to drive foot traffic to your local business.

Optimize Your Instagram Profile for Local Business

Before you dive into creating paid and organic content, set up your Instagram profile for success. Follow the steps below to complete your Instagram bio and make it as easy as possible for local customers to do business with you.

#1: Add Location Details

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YouTube Research Tab: How to Find YouTube Content Ideas

February 7, 2023

Need more ideas for YouTube content? Wondering how to do a YouTube content gap analysis?

In this article, you’ll learn how to use the YouTube Research tab in YouTube Studio to find new YouTube video ideas your target audience is interested in.

Why Is the YouTube Research Tab Insights Tool So Valuable?

Every social media network has a search function. For YouTube, search plays a much more significant role. Although YouTube’s role as the world’s second-biggest search engine is a topic for debate, it’s true that search is a key driver

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How to Improve Customer Acquisition on Facebook and Instagram

Social Media Marketing