Author: Anna Sonnenberg

10 Hacks for Getting More From Your Facebook Ads

January 17, 2023

Want a better return on your Facebook ad spend? Looking for pro tips that can scale your results?

In this article, you’ll discover 10 small changes that can make a big difference for your Facebook ad campaigns.

#1: Enable Facebook Ads Advantage+ Creative Options

To drive optimal campaign performance, Facebook advertising typically need eye-catching creatives and persuasive copy. If you’re trying to reach a relatively niche target audience, you can often define exactly what works for your ideal customer. For example, you can iterate

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How to Boost Your Instagram Engagement

January 16, 2023

Are your followers ignoring your content? Looking for proven ways to get more engagement on Instagram?

In this article, you’ll discover how to optimize and post Instagram content that gets comments, DMs, likes, and shares.

Why Is Instagram Engagement Important to Your Marketing?

If your main objectives for social media include conversion-focused actions like sales and lead generation, you might be wondering if Instagram engagement is really necessary. Although it’s easy to dismiss engagement as a vanity metric, Instagram interactions

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How to Radically Improve Your Organic Facebook Marketing

January 10, 2023

Do you want more reach with your Facebook posts? Wondering what types of organic content Facebook favors?

In this article, you’ll discover content ideas that work with Facebook.

What Is the Widely Viewed Content Report for Facebook?

From analyzing your organization’s own Facebook marketing results to reviewing competitors’ pages, you have plenty of opportunities to research the organic content that works best on this social media network. But each quarter, Meta does the work for you.

As its name suggests, Meta’s Widely Viewed

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How to Create an Instagram Sales Funnel That Converts—Without Ads

January 9, 2023

Do you need a better way to nurture your Instagram following? Do you want to avoid paying for customer acquisition?

In this article, you’ll discover how to use organic Instagram content to convert followers into customers, one step at a time.

#1: Set Up Your Instagram Sales Channels

A successful Instagram sales funnel starts with a solid foundation. With audience research and mobile-optimized sales channels, you can add prospects to your funnel and convert them efficiently.

Whether your business sells products or services,

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How to Build a Brand on Instagram That Stands Out and Thrives

January 3, 2023

Are your prospects or customers on Instagram? Want to build a presence that draws the right audience to you?

In this article, you’ll learn how to attract followers who become raving customers and tell others about you.

#1: Use a Brand Style Guide to Underscore Branding in Your Content

To create content that customers and fans can easily recognize on Instagram, start with a style guide. A great style guide summarizes all of the creative elements that define your brand including visuals and copy.

To define copy standards, think

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10 Hacks for Getting More From Your Facebook Ads

Social Media Marketing