Author: Anna Sonnenberg

How to Use Instagram Hashtags for Business: A Guide for Marketers

February 6, 2023

Wondering how to use hashtags on Instagram? Want to know which Instagram hashtags to use and how many to add?

In this article, you’ll learn how to use Instagram hashtags in 2023 and learn additional ways to drive discovery.

Should You Add Hashtags to Instagram Content in 2023?

In short, yes, Instagram hashtags continue to be valuable tools for marketers in 2023. Using them won’t instantly solve reach or engagement problems. But adding them to feed posts and reels helps get your account and content in front of your ideal

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LinkedIn Competitor Analytics: How to Research and Beat Other Company Pages

January 31, 2023

Are your competitors outpacing you on LinkedIn? Wondering how to find out what they’re doing to grow an audience?

In this article, you’ll discover how to use the upgraded LinkedIn competitor analytics dashboard to improve your business page content and strategy.

How LinkedIn Competitor Analytics Can Inform Your Marketing

For most social media marketers, reporting and analysis are critical parts of the job. In many cases, it makes sense to focus on your company page’s metrics. After all, taking steps like tracking key performance

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How to Grow Your Sales on Instagram

January 30, 2023

Want to sell more of your products or services with Instagram? Wondering what type of content works best?

In this article, you’ll learn how to move people through your sales funnel using Instagram.

How Engagement Impacts Sales on Instagram

With engaging content, you can create the foundation for a successful Instagram sales funnel. Engagement is much more than a vanity metric. When you publish content that prompts your target audience to like, comment, and message, it sends Instagram a critical ranking signal.

Here are a couple of

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The Fast and Easy Way to Generate Leads on LinkedIn

January 24, 2023

Do you need more quality leads? Wondering how to connect with prospects on LinkedIn without being spammy?

In this article, you’ll learn how to easily generate leads using LinkedIn, including tactics for your company page and your team’s personal profiles.

#1: Optimize Your Linkedin Company Page and Profile for Lead Generation

LinkedIn offers unique lead generation tools for member profiles and company pages. You can maximize LinkedIn lead generation opportunities by configuring both.

Custom Buttons for LinkedIn Company Pages

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How to Write Persuasive Facebook Ads That Convert

January 23, 2023

Do you wish your Facebook ads had a higher conversion rate? Looking for proven copywriting techniques that work?

In this article, you’ll discover how to write Facebook ads that move people to action—whether you want to generate leads, secure sales, or get prospects to take other key steps.

Technically, you could squeeze an entire blog post into the primary text section of your Facebook ad. Although Ads Manager gives you a ton of space to work with, it’s often better to keep your ad copy as concise as possible.

For most ad types, Meta

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How to Use Instagram Hashtags for Business: A Guide for Marketers

Social Media Marketing