Author: Anna Sonnenberg

Instagram Hashtags in 2022: What Marketers Need to Know

May 16, 2022

Do you want more people to see your Instagram content? Wondering if hashtags can really help—and what to try instead?

In this article, you'll learn how and why hashtags for Instagram matter to your strategy and 12 ways to get more reach without them.

Do Hashtags Increase Views on Instagram?

In March 2022, Head of Instagram Adam Mosseri addressed this question in an Instagram story. After initially responding, "Not really," he expanded on his answer.

Over the course of the 15-second story, Mosseri explained that hashtags do help

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New LinkedIn Creator Mode Features for Marketers

May 11, 2022

Want to use your LinkedIn profile to build an audience and generate leads more effectively? Curious how to leverage the latest creator tools from LinkedIn?

In this article, you'll learn how to use four new LinkedIn Creator features to optimize your personal profile for business.

What Is LinkedIn Creator Mode?

Creator mode is a setting available for personal profiles (i.e., not company pages) that LinkedIn launched in March 2021. It's designed to help you reach and grow your network effectively by giving you access to special

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14 Instagram Post Ideas for Business

May 10, 2022

Are you struggling to come up with Instagram content that aligns with your business goals? Looking for a way to create more engagement?

In this article, you'll discover 14 ideas you can put to work today to grow your audience and sales with Instagram.

#1: Break Up Long Educational Posts With Carousels

Instagram is the ideal platform for sharing information in small, easy-to-process amounts. First, think about the message you want to deliver to your audience. Maybe you want to show how you source materials or perhaps you want to drive

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Instagram Video Ad Changes Marketers Need to Know

May 9, 2022

Do you run video ads on Instagram? Did you know that Instagram made a change that impacts placements?

In this article, you'll learn how to alter your advertising strategy and why embracing Instagram Reels ads might make sense.

What Changed With Instagram In-Stream Ads and Why It Matters

In February 2022, Instagram announced that the platform would no longer support in-stream ads. Within a few weeks, Ads Manager removed Instagram in-stream ads from its list of placement options and began alerting advertisers about the change. Below,

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Snapchat Advertising: A Step-by-Step Guide

May 4, 2022

Thinking of expanding your ad spend beyond Facebook and Instagram? Are you looking for a comprehensive guide to Snapchat ads?

In this article, you'll get a complete walkthrough of how to use the Snap Ads platform including an introduction to its ad formats and tracking features.

Why Your Business Should Advertise on Snapchat

With more than 550 million monthly active users, Snapchat's audience size ranks somewhere between that of heavy hitters like Facebook and Instagram and smaller channels like Twitter and Pinterest. But the

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Instagram Hashtags in 2022: What Marketers Need to Know

Social Media Marketing