Author: Anna Sonnenberg

How to Get More Facebook Video Views

April 19, 2022

Do you want more people to watch your videos on Facebook? Need ideas to improve your video performance?

In this article, you'll discover nine ways to get more Facebook video views so you can attract and engage your ideal customer.

#1: Enable Meta's Built-In Video Optimizations for Mobile and Desktop Viewers

If you don't have the time or resources to optimize every Facebook video for mobile users while also accommodating desktop users, don't worry. Creator Studio has built-in optimization options that can help you get more views

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How to Use Instagram Comments to Turn People Into Customers

April 18, 2022

Want more engagement and sales from Instagram? Do you have a comment strategy?

In this article, you'll discover how to grow your customers by replying to comments.

Why Your Business Needs an Instagram Comment Strategy

Instagram comments are much more than a vanity metric. Before jumping into strategy, let's look at why it's so helpful to encourage comments on company and client Instagram content.

Ideally, you want your organic social media content to reach and impact as much of your target audience as possible. Engagement is one

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6 New LinkedIn Sales Navigator Features to Improve Your Prospecting

April 13, 2022

Looking to generate more business from LinkedIn? Want to get a bigger bang for your buck from Sales Navigator?

In this article, you'll discover six new LinkedIn Sales Navigator features that can improve your prospecting and how to use them for maximum benefit.

New LinkedIn Sales Navigator Home Page Experience

When you first log into Sales Navigator, the first thing you'll notice is the platform's updated home page. Designed to help you focus on critical actions and collaborate with teammates, this refreshed layout is rolling out

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Using Meta Advantage to Simplify Your Facebook Campaigns

April 12, 2022

Looking for new ways to improve results on your paid Facebook campaigns? Wish you could automate the Facebook ad creation process?

In this article, you’ll learn how the Meta Advantage automation suite can help you streamline the campaign creation process and optimize outcomes.

What Is Meta Advantage?

Meta Advantage is a suite of advertising automation tools that leverage the platform's machine learning technology. It includes a range of campaign creation workflows and some optimization tools designed for the ad or ad set levels.

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15 Ways to Use Instagram Product Tags

April 11, 2022

Want more sales from Instagram? Wondering about better ways to use product tags?

In this article, you’ll discover 15 ways businesses can use Instagram product tags to drive sales. You’ll also see examples of brands doing it right.

What Marketers Need to Know About Instagram Product Tags

Since their initial launch in 2016, Instagram product tags have evolved dramatically. Instagram Shops rolled out in 2020, letting businesses use product tags to drive traffic to their in-app storefronts. And since 2019, creators have been able to add

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How to Get More Facebook Video Views

Social Media Marketing