Author: Anna Sonnenberg

18 Facebook Ad Ideas to Boost Your Results

April 5, 2022

Have your Facebook campaigns plateaued or even declined? Need to refresh your ads but don't know where to start?

In this article, you'll discover 18 ideas to bring new life to your Facebook ads.

5 Facebook Ad Ideas to Drive Traffic and Engagement

First, let's look at ways to engage potential customers or drive interested prospects to your website. These ads typically work best with the traffic and engagement objectives, which are available in the new Outcome-Driven Ad Experiences (ODAX) version of Facebook Ads Manager. If you're

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3 Instagram Ads Reports That Simplify Your Marketing

April 4, 2022

Wasting too much time trying to make sense of your Instagram campaigns? Looking for a faster and easier way to check Instagram ad performance?

In this article, you'll discover three built-in reports you can use to refine your campaigns.

#1: Instagram Ads ROI Report

Anytime you advertise on Instagram, return on investment (ROI) is a critical metric to track. Because it compares the value your ads have generated against the amount you've invested in running them, ROI helps you assess the success level of any campaign.

Why You Should

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6 Overlooked LinkedIn Ad Techniques

March 30, 2022

Need better results from your LinkedIn campaigns? Are you looking for new ways to improve your ads?

In this article, you'll learn six tips for creating LinkedIn campaigns that drive better return on ad spend (ROAS).

#1: Boost Your Best LinkedIn Content

When you want to optimize ad spend, you might default to focusing on lower-funnel efforts like lead generation and conversion campaigns. But before you can convert warm leads, you have to guide them through your sales funnel, which means starting with increasing awareness.

Rather

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9 Instagram Ad Ideas to Improve Conversions

March 29, 2022

Are you getting lackluster results from Instagram ads? Do you struggle to create ads that resonate with your target audience?

In this article, you'll learn how to create Instagram ads that generate more leads and sales.

#1: Use Long-Form Copy so People Click to Read Below the Fold

Whether you're starting from scratch or editing an existing ad, you might be wondering how long your Instagram ad copy should be. Although there's no ideal character count that works for every ad, the sales funnel stage you target can inform how much you

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14 Facebook Post Ideas for Businesses

March 28, 2022

Need some new ideas to freshen up your Facebook page posts? Need to improve engagement?

In this article, you'll discover 14 ideas for organic Facebook posts. Plus, you'll see some examples to inspire your creativity.

#1: Ask Followers to Choose This or That

When you want to get your audience talking on Facebook, asking them to choose between two or more options is an easy way to start a conversation. You might ask them which product or style they prefer. Or you might take the opposite approach and ask them which they'd rather

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18 Facebook Ad Ideas to Boost Your Results

Social Media Marketing