Author: Anna Sonnenberg

14 Ways to Benefit From Meta Business Suite

May 3, 2022

Want to manage your Facebook and Instagram marketing efforts more efficiently? Curious how to take advantage of Meta Business Manager?

In this article, you'll discover 14 Meta Business Suite features designed to help marketers work and collaborate more effectively. Plus, you'll learn how to use them for the best results.

#1: To-Do List

Located front and center on the Home tab, Business Suite's To-Do List feature helps you prioritize the tasks that are most important to your business. To add a task to your to-do list manually, click

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11 Instagram Video Ideas to Attract More Leads

May 2, 2022

Are you looking for new ways to find customers on Instagram? Curious how to create videos that get people interested in your business?

In this article, you'll find 11 top-of-funnel video ideas for Instagram designed to bring you more qualified leads.

What to Keep in Mind for Top-of-Funnel Video Content on Instagram

If your main marketing goals for Instagram include customer acquisition and revenue generation, you may post a lot of bottom-of-funnel content. That means your feed may feature a ton of shoppable posts, strong calls to

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How to Create an Automated Sales Funnel on LinkedIn

April 27, 2022

Do you want to generate more sales from LinkedIn without actively prospecting? Curious how to build an automated lead generation process on the platform?

In this article, you’ll discover how to turn your LinkedIn company page into an automated sales funnel in seven steps.

#1: Set Up Funnel-Based Conversion Tracking on LinkedIn

LinkedIn ads offer valuable opportunities to expand your reach, use native lead forms, and guide people through your funnel. But before you can create conversion-focused campaigns, you have to tell LinkedIn

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Facebook Stories Success Guide for Marketers

April 25, 2022

Want to start using Facebook Stories more in your marketing? Wondering how to incorporate them into your existing content strategy?

In this article, you’ll discover how to get the most out of planning, publishing, and analyzing your Facebook Stories content.

#1: 6 Reasons Your Business Should Publish Facebook Stories

Whether your company aims to boost brand awareness, increase engagement, or drive sales, Facebook stories are key. Here are six ways stories can help your team achieve Facebook marketing goals.

Increase Organic

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How to Research Your Competitors’ Ad Campaigns on Facebook and Instagram

April 20, 2022

Looking for ideas to improve your Facebook and Instagram ads? Curious what your competitors are doing?

In this article, you'll find out how to research your competitors' ad campaigns on Facebook and Instagram and leverage what you learned to improve your own advertising.

#1: Research Facebook and Instagram Ads for Competitors via the Meta Ad Library

Did you know you can see the ads that any Facebook page or Instagram account is running at any given time? Using the Meta Ad Library, you can view any business' ads, ranging from your

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14 Ways to Benefit From Meta Business Suite

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