Author: Lisa D. Jenkins

Are you up to date on changes from Instagram? Wondering which Instagram updates are important to marketers and business owners?

In this article, we explore Instagram changes that affect your marketing.

#1: Instagram Private Sharing Features

In July 2023, Instagram CEO Adam Mosseri explained that the reason we are seeing less content from friends in the feed is because people are sharing less to the feed. Instead, they’re sharing in Stories and DMs.

The platform is leaning into this behavior with new tools that support more

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Are you up to date on changes from LinkedIn? Wondering which LinkedIn updates are important to marketers?

In this article, we explore LinkedIn changes that affect your marketing.

#1: LinkedIn Algorithm

LinkedIn has recently updated its algorithm to further their vision to create an authentic, relationship-based platform. 

Our Take: Here are a few changes users will see on their feeds…

First, if you engage often with certain creators, you'll see more of their content. On the creator or marketer side, this means consistently

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Are you up to date on changes from YouTube? Wondering which YouTube updates are important to marketers?

In this article, we explore YouTube changes that affect your marketing.

This article was co-created by Jerry Potter, and Lisa D. Jenkins. For more about Jerry, scroll to Other Notes From This Episode at the end of this article.

#1: YouTube Creator Tools

YouTube Create Mobile App

YouTube has announced the launch of a new mobile app called YouTube Create. 

Currently in beta for Android users in select markets, the app

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Are you up to date on changes from TikTok? Wondering which TikTok updates are important to marketers?

In this article, we explore TikTok changes that affect your marketing.

#1: TikTok Shop

TikTok has officially launched TikTok Shop in the US, opening up major new ecommerce opportunities for brands and creators.

With TikTok Shop, brands can upload their product catalogs and sell directly to customers within the TikTok app.

Creators on the platform can browse TikTok Shop, choose products they want to promote, and earn a

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