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  • Social Media Marketing WorldImprove your strategy & find your next big marketing ideas!DISCOVER WHAT YOU'VE BEEN MISSING

    Author: Lisa D. Jenkins

    Instagram Changes That Affect Marketers

    September 12, 2023

    Are you up to date on changes from Instagram? Wondering which Instagram updates are important to marketers?

    In this article, we explore Instagram changes that affect your marketing.

    #1: Instagram Carousels

    Instagram has introduced the ability to add music to carousel posts, opening up more creative options beyond just photos and videos.

    Our Take: In the past, carousel posts in the Instagram feed were limited to silent images or clips. The addition of music adds a new dynamic, though some may find it alarming when sound suddenly

    Continue Reading about Instagram Changes That Affect Marketers →

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    Industry Report

    Get our latest articles delivered to your email inbox and get the FREE Social Media Marketing Industry Report!

    Facebook Changes That Affect Marketers

    September 5, 2023

    Are you up to date on changes from Facebook? Wondering which Facebook updates are important to marketers?

    In this article, we explore Facebook changes that affect your marketing.

    #1: Facebook Q2 User Stats

    Meta's Q2 2023 earnings results show continued growth in users and ad impressions on Facebook, although ad prices declined. Specifically, Facebook reported 2.06 billion daily active users in June 2023, a 5% increase from the same time last year.

    The platform also reached 3.03 billion monthly active users by the end of Q2, up 3%

    Continue Reading about Facebook Changes That Affect Marketers →

    LinkedIn Changes That Affect Marketers

    August 29, 2023

    Are you up to date on changes from LinkedIn? Wondering which LinkedIn updates are important to marketers?

    In this article, we explore LinkedIn changes that affect your marketing.

    #1: Monetization on LinkedIn

    Brand Partnership Label

    To increase transparency between creators and their audiences, LinkedIn has rolled out a Brand Partnerships label that can be toggled on when you receive compensation to create a public LinkedIn post. Here are a few notes to keep in mind:

    Our Take: The Brand Partnership toggle is all about

    Continue Reading about LinkedIn Changes That Affect Marketers →

    YouTube Updates That Affect Marketers

    August 22, 2023

    Did you catch the latest YouTube updates? Wondering which changes are important to marketers?

    In this article, we explore YouTube changes marketers need to know.

    #1: Links on YouTube

    YouTube Shorts Links

    YouTube recently announced that links in Shorts descriptions and comments will become non-clickable on August 31.

    Our Take: While framed by YouTube as a way to reduce spam for creators, our guest Diana Gladney views this with a different perspective. Creators and marketers have control over who can post links to their long-form

    Continue Reading about YouTube Updates That Affect Marketers →

    TikTok Updates Marketers Need to Know About

    August 15, 2023

    Did you miss the latest TikTok changes? Wondering which new updates are important to marketers?

    In this article, we explore changes from TikTok that matter for marketers.

    #1: TikTok Algorithm

    To align with the European Union’s Digital Services Act (DSA), TikTok announced that users in the EU will soon have to option to switch off the platform’s recommendation algorithm. Users who opt out of the personalized For You Page and LIVE feed experiences will instead see “videos from both the places where they live and around the world”

    Continue Reading about TikTok Updates Marketers Need to Know About →

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