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    Author: Michael Stelzner

    Facebook and Instagram Ad Benchmarks: What Marketers Need to Know

    Thinking of doing more with paid advertising on Facebook and Instagram in 2022? Wondering how other marketers are doing things?

    In this analysis, you'll discover the current metric and usage benchmarks you need to build a Facebook or Instagram ad strategy that converts in 2022.

    Social Ad Spending Is Trending Up

    There's been a lot of new money coming into social media ads.

    For the first time, social media ad spend is expected to surpass paid search and grow by 25% by the end of 2021 (according to Marketing Charts interpretation of

    Continue Reading about Facebook and Instagram Ad Benchmarks: What Marketers Need to Know →

    Social Media Marketing

    Industry Report

    Get our latest articles delivered to your email inbox and get the FREE Social Media Marketing Industry Report!

    Facebook Organic Marketing: What Works in 2022

    Seeing a decline in your organic Facebook metrics? Looking for new ways to improve your non-paid Facebook marketing?

    In this article, discover nine organic techniques that work on the world's biggest social platform.

    Why Facebook Organic Marketing Still Matters

    A lot of marketers and brands seem to be disenfranchised by the shrinking organic reach Facebook is becoming known for. But before you start thinking that Facebook has moved completely over to pay-to-play, it's important to remember what Facebook is.

    Facebook is still, even

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    Google Analytics Blocking and What It Means for Marketers

    Have you noticed that your data doesn’t add up lately? Wondering how Google Analytics Blocking is affecting your marketing?

    In this analysis, you’ll discover what is being blocked, why, and how it can affect your organic and paid marketing efforts going forward.

    Does Your Google Analytics Data Seem Off?

    Have you noticed declines in your Google Analytics data over the last few years?

    If you're like Social Media Examiner, you use Google Analytics to track just about everything, ranging from email marketing to paid ads.

    We

    Continue Reading about Google Analytics Blocking and What It Means for Marketers →

    Why Should Businesses Care About Crypto?

    Wondering if NFTs, social tokens, and crypto could benefit your business? Are you concerned whether you’re missing out on what Web3 has to offer?

    In this article, you’ll discover why crypto is the new frontier for business.

    What You Need to Know About Crypto Today

    If you work for a small business, are an entrepreneur, or are a creator, I want to invite you along as I explore this new frontier. Rather than focusing on the financial or technical side of crypto, I want to focus on business use cases, what's possible today, and what will

    Continue Reading about Why Should Businesses Care About Crypto? →

    Social Tokens: What Businesses Need to Know

    Are you wondering what creator coins are? Are you thinking of starting your own token?

    In this article, you’ll discover what social tokens are, how they work, and why they’re important to the future of business.

    What Are Social Tokens?

    One question we're starting to hear a lot when it comes to social tokens is why should marketers bother? Before we address that though, let's talk about what social tokens are.

    You may have heard several other terms being tossed around—social token, creator coin, community tokens—they all mean the

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    Social Media Marketing Podcast

    ai explored podcast

    Social Marketing Trends

    The data you've been missing!

    Need a new plan? Discover how marketers plan to change their social activities in the 16th annual Social Media Marketing Industry Report. It reveals what marketers have planned for their social activities, content marketing, and more! Get this free report now and never miss another great article from us. Join more than 385,000 marketers!

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