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    Author: Michael Stelzner

    Longer-Form Video Is an Opportunity for Marketers

    We all know that short-form video is all the rage on TikTok and Instagram but there's a bigger trend many marketers might be overlooking.

    In this analysis, you'll uncover the growing importance of longer videos, which platforms are a sure bet, and why you should start planning your video strategy now.

    Television-Viewing Trend Data

    According to our research, most social marketers aren't using video that's longer than 1 minute. On Facebook, only 44% of marketers are regularly publishing native video and only 6% are on Instagram. And

    Continue Reading about Longer-Form Video Is an Opportunity for Marketers →

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    Facebook Live as a Marketing Strategy

    Looking for new ways to connect with your audience? Wondering if going live on Facebook might be the solution?

    In this article, discover a Facebook Live video strategy that might help you create a more loyal following that will evangelize your business and purchase from you.

    Why Businesses Should Consider Facebook Live

    Let's start from the beginning. Why should marketers and business owners even consider a live video strategy using Facebook Live? Especially when there are so many other social media platforms out there offering live

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    Trends and Baselines for Instagram Stories Marketing

    It's no secret that Instagram is changing and video is huge. Wondering how to get in on the action?

    In this analysis, you'll discover how businesses are using Instagram Stories in their marketing.

    Marketers' Plans for Instagram

    By 2025, nearly 40% of the U.S. population will be on Instagram.

    On June 30, 2021, Instagram's Adam Mosseri said, "We're no longer a photo-sharing app or a square photo-sharing app." Video is driving huge growth across all of the major platforms and it's something he wants Instagram to lean into

    Continue Reading about Trends and Baselines for Instagram Stories Marketing →

    The Metaverse: What Marketers Need to Do to Prepare

    Wondering what the Metaverse is and what it could mean for marketers? Are you interested in preparing for the future of business?

    In this article, you'll discover why marketers should care about this new development, how to prepare, and how it fits into longer-term strategies.

    Why the Metaverse Matters to Marketers

    In many ways, the advent of the Metaverse feels a lot like the early days in social media, right around 2008 and 2009, when businesses and brands were starting to see the power behind social media marketing and the

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    TikTok Growth Projections and the Opportunity With Gen Z

    Still unsure whether TikTok makes sense for your business? Wondering how it stacks up against other popular social platforms?

    In this analysis, discover why TikTok is an untapped resource for marketers including who uses it, how it's growing, and what other marketers think of the platform.

    TikTok Growth Projections

    According to our research, 68% of marketers said they didn't plan to use TikTok for marketing purposes in 2021. However, 32% were interested in learning about the platform.

    This means there's a big opportunity for you

    Continue Reading about TikTok Growth Projections and the Opportunity With Gen Z →

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    Social Marketing Trends

    The data you've been missing!

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