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  • Social Media Marketing WorldImprove your strategy & find your next big marketing ideas!DISCOVER WHAT YOU'VE BEEN MISSING

    Author: Michael Stelzner

    Instagram Growth and Organic Posting Benchmarks

    December 3, 2021

    Are you looking to do more with Instagram in the coming year? You're not alone. According to our research, nearly two in three marketers plan to ramp up their Instagram strategy.

    Discover how the platform is growing and which industries are leading the charge, and take a deep dive into a study of 100 million Instagram posts.

    Instagram's Growth Projections

    As the chart below shows, Instagram's growth is expected to slow in the United States over the next few years. Since it was founded in 2010 and then acquired by Facebook in 2012,

    Continue Reading about Instagram Growth and Organic Posting Benchmarks →

    Social Media Marketing

    Industry Report

    Get our latest articles delivered to your email inbox and get the FREE Social Media Marketing Industry Report!

    Communication That Converts: A 4-Step Framework for Persuasion

    December 2, 2021

    Is your content converting? Are you looking for a better way to move people to action?

    In this article, you'll learn a four-part story framework that leverages persuasion psychology that inspires action.

    Why Persuasion Matters in Marketing
    You already understand how important it is to connect with your audience. Often, you're able to form an emotional connection with them and inspire and motivate like no one else. You know you can because of the type of reaction and feedback you get at the end of any sort of presentation when people

    Continue Reading about Communication That Converts: A 4-Step Framework for Persuasion →

    TikTok Growth and How Marketers Are Responding

    November 26, 2021

    Thinking of using TikTok for marketing? Need some data to help persuade yourself or your boss that TikTok is worth pursuing?

    In this analysis, we'll explore insightful data on TikTok and how both users and marketers are responding to this growing platform.

    TikTok's Crazy Growth Stats

    TikTok reported that it now has 1 billion monthly active users as of September 2021—a rise of 45% since July 2020.

    For some context, the Facebook app reached the 1 billion monthly active user milestone in 2012, 8 years after it was founded. TikTok,

    Continue Reading about TikTok Growth and How Marketers Are Responding →

    How to Develop an Instagram Strategy That Works

    November 25, 2021

    Is your Instagram marketing underperforming? Want to reach more of the right people on Instagram?

    In this article, you'll discover the critical elements of powerful Instagram growth and nurture strategies and when to use each type of strategy.

    Why Having an Instagram Strategy Is so Important
    Let's start at the beginning and talk about why you need a strategy for Instagram. Shouldn't you just be able to post your photos and your stories? Do they really need to have that much forethought and strategy behind them?

    The answer, of

    Continue Reading about How to Develop an Instagram Strategy That Works →

    How to Use Story to Boost Your YouTube Views

    November 18, 2021

    Wondering how to increase watch time on your YouTube videos? Want to become more memorable to your viewers?

    In this article, you'll discover a seven-step story framework for creating effective YouTube content that inspires action.

    Why Stories Are So Effective in YouTube Videos
    Stories offer a powerful way to create an emotional connection between the viewer and the content. Or rather, stories create an emotional connection between the viewer and the storyteller's experience. And really, if the best way to experience something is

    Continue Reading about How to Use Story to Boost Your YouTube Views →

    Social Media Marketing Podcast

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