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    Author: Michael Stelzner

    Establishing LinkedIn Thought Leadership for Businesses

    Want your company to be seen as an industry leader? Wondering how LinkedIn can help?

    In this article, you'll discover how to begin building thought leadership on LinkedIn, three types of content that will help, and how to choose the face of your company.

    Why Businesses Should Consider LinkedIn for Thought Leadership
    When most of us think of thought leadership, we tend to think about the more personal social media platforms such as Instagram, YouTube, and even Facebook. LinkedIn is still very much a business- and recruiting-oriented

    Continue Reading about Establishing LinkedIn Thought Leadership for Businesses →

    Social Media Marketing

    Industry Report

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    Pinterest Ads: How to Get Started

    Do you want to diversify your ad spend beyond Facebook and Instagram? Have you thought about Pinterest ads?

    In this article, you'll learn which types of products work best with Pinterest ads and how to create your first Pinterest ad campaign.

    Why Marketers Should Consider Pinterest Ads
    Let's start with the basics: Why should marketers consider Pinterest ads? Especially at a time when paid advertising is becoming increasingly expensive thanks to emerging privacy and data handling laws that make tracking user activity online more and

    Continue Reading about Pinterest Ads: How to Get Started →

    How to Design a Data-Driven Marketing Strategy

    Do you need a better strategy? Wondering how to use data to gauge when to start, stop, or scale your marketing efforts?

    In this article, you'll discover why data is important, what data to look at, and how to use data to inform your strategy.

    Why Data Is Crucial to Your Marketing Strategy
    It’s important to understand that data is for everyone, whether you’re a new business owner or have been in business for a long time and already know your ideal customer very well. Without data, as you’re building your strategy, you’re flying blind

    Continue Reading about How to Design a Data-Driven Marketing Strategy →

    How to Sell With Instagram Reels and Stories

    Want to turn more Instagram followers into customers? Have you considered combining Reels and Stories to attract and convert?

    In this article, you'll discover a strategy to sell with Instagram Reels and Stories.

    Why Shorter-Form Video Like Instagram Reels and Stories Matters
    Let's address the obvious first question: Why do shorter-form videos like Instagram Reels and Instagram Stories matter in marketing today? Probably one of the most important factors is that Instagram is pushing Reels. Instagram reels are heavily favored by the

    Continue Reading about How to Sell With Instagram Reels and Stories →

    Creating a Podcast That Builds Trust

    Want to start a podcast that helps you grow your business? Want to avoid the common mistakes and create a show that builds a loyal audience?

    In this article, you'll discover what you need to do to successfully launch a business-building podcast.

    Why Marketers Should Consider Podcasting
    Let's start by digging into some of the reasons marketers should consider starting a podcast. For one thing, not everyone is doing it, despite how long podcasting has been around. Having an engaging and successful podcast can really help you stand out in

    Continue Reading about Creating a Podcast That Builds Trust →

    Social Media Marketing Podcast

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    Social Marketing Trends

    The data you've been missing!

    Need a new plan? Discover how marketers plan to change their social activities in the 16th annual Social Media Marketing Industry Report. It reveals what marketers have planned for their social activities, content marketing, and more! Get this free report now and never miss another great article from us. Join more than 385,000 marketers!

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