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    Author: Michael Stelzner

    The Rise of Social Commerce: Shopping on Facebook and Beyond

    Increasingly, consumers are buying products with their smartphones. Many are purchasing directly on Facebook and Instagram without visiting external websites or leaving the apps.

    This analysis explores mobile shopping and the social commerce trend. You'll discover which types of customers are shopping on social, which platforms are leading, and how social commerce fits into your strategy.

    Mobile Shopping on the Rise

    mCommerce covers online sales made via smartphones and tablets. As the chart below shows, smartphone transactions are

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    Social Media Marketing

    Industry Report

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    TikTok Strategy: A Proven Growth Plan

    Do you want to use TikTok to grow your following and your business? Are you looking for a strategy that works?

    In this article, you’ll learn a four-step method for creating TikTok content that will help you achieve your business goals.

    Why TikTok Matters to Marketers
    While other social media platforms still perform well for most marketers, TikTok is proving to be an essential piece of any marketing strategy. And it starts with the differences in how the algorithm works for its creators.

    Marketers rely on two types of timing when it

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    Are Consumers and Marketers Abandoning Facebook?

    Wondering if Facebook is still the right place for your business? Over the last 4 years, Facebook has faced enormous challenges that have eroded consumer trust.

    In this analysis, you’ll discover if consumers are moving away from Facebook, and if so, how that might impact marketers.

    When Did the Change Start?

    In January 2018, Facebook made a big change to its algorithm.

    The platform prioritized meaningful interactions over passive actions like video consumption. This meant that posts with lots of comments were shown more often than

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    Becoming Irresistible: How to Maximize the Impact of Your Message

    Want to motivate more people to do business with you? Wondering how to deliver a message people can't ignore?

    In this article, you'll learn how to become so irresistible to prospects and customers that they can't help but engage with or buy from you.

    Why Understanding Your Customer's Motivation Is so Important
    Oddly enough, when asked about who their ideal customer is, a lot of marketers and businesses begin describing who they wish their customer was, rather than the customer they're already talking to. And they have an idea about

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    Instagram Live: How to Promote and Sell

    Do you want to generate more sales on Instagram? Wondering how Instagram Live video can help?

    In this article, you'll learn how to use Instagram Live to promote and sell your business.

    Why Use Instagram Live to Sell?
    In 2021, with all of the different social media platforms out there, why is Instagram Live the place to be when it comes to your live selling strategy?

    First of all, Instagram makes it extremely easy for your audience to find your Instagram Live. Every time someone logs into Instagram, one of the first things they see

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    Social Media Marketing Podcast

    ai explored podcast

    Social Marketing Trends

    The data you've been missing!

    Need a new plan? Discover how marketers plan to change their social activities in the 16th annual Social Media Marketing Industry Report. It reveals what marketers have planned for their social activities, content marketing, and more! Get this free report now and never miss another great article from us. Join more than 385,000 marketers!

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