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    Author: Michael Stelzner

    Creating Video Ads That Convert on Facebook, Instagram, and YouTube

    Sick of lackluster campaign results? Wondering if video ads could be the answer but you need a framework to create video ads that convert?

    In this article, you'll discover a complete guide to creating effective video ads across multiple platforms including how to write a script, mistakes to avoid, and tips on filming.

    Why Video Ads Should Be Part of Your Marketing Strategy

    Video ads have been around pretty much since television started. So while marketers can often benefit from focusing their efforts on newer tools and platforms,

    Continue Reading about Creating Video Ads That Convert on Facebook, Instagram, and YouTube →

    Social Media Marketing

    Industry Report

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    Influencer Marketing Trends and the Outlook for Marketers

    Are you looking for a better way to promote your products? According to our research, 65% of marketers want to leverage influencers.

    In this analysis, you'll discover the latest trends focused on influencers.

    Influencer Marketing Growth Projections

    According to eMarketer, 2021 kicked off a major growth year for businesses investing in influencers. By 2023, it will be a $4.62 billion industry in the United States alone.

    A key reason why businesses are investing more in influencers comes down to one word: algorithms.

    Across all

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    Amazon Live Video: Getting Started

    Want to get more visibility for your products on Amazon? Wondering if live video could help?

    In this article, you'll discover a complete guide to getting started with Amazon Live including why you should use it, what you can do with it, and tips for delivering an effective show.

    Why Marketers Should Consider Using Amazon Live
    There are plenty of platforms where brands and marketers can go live to build an audience and sell their products or services. So why should marketers bother with Amazon Live? What sets it apart from other

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    Live Video and Live Commerce Growth: What Marketers Need to Know

    During the pandemic, live video and online commerce have surged. People just want to feel connected but what does that mean for marketers?

    In this analysis, you'll discover insights on the growth of live commerce and how you can take advantage of this trend.

    Live Video Consumer Adoption Blossoms

    Today, livestreaming is a huge consumer trend, according to a report on live video adoption from App Annie, a company that tracks Android user behavior.

    According to its data, watching livestreams is the top way consumers

    Continue Reading about Live Video and Live Commerce Growth: What Marketers Need to Know →

    5 Instagram Ad Techniques That Convert

    Want to get more traction from your Instagram ads? Wondering what tactics have the most impact?

    In this article, you'll learn five unique Instagram ad techniques that really work. You'll discover how to adjust your message, optimize placement, and leverage high-performing organic posts in your campaigns.

    Why Instagram Ads?
    Many marketers tend to view Instagram ads as nothing more than a subset of Facebook ads rather than as a solid platform that deserves its own strategy and content. This is actually pretty crazy when you consider the

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    Social Media Marketing Podcast

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    Social Marketing Trends

    The data you've been missing!

    Need a new plan? Discover how marketers plan to change their social activities in the 16th annual Social Media Marketing Industry Report. It reveals what marketers have planned for their social activities, content marketing, and more! Get this free report now and never miss another great article from us. Join more than 385,000 marketers!

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