Author: Michael Stelzner

Do you want to persuade more people to take action? Wondering how the latest behavioral science can help your marketing?

To explore how to be more persuasive in your marketing, I interview Jonah Berger on the Social Media Marketing Podcast.

Jonah is a marketing professor at the University of Pennsylvania's Wharton School and author of the books, Contagious and Invisible Influence. He's also a keynote speaker and marketing consultant. His newest book is The Catalyst: How to Change Anyone's Mind.

Jonah shares the five key barriers

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Do you want to grow your business? Is it time to rethink the way you market and deliver experiences?

To explore how to grow your business via innovation, I interview Duncan Wardle on the Social Media Marketing Podcast.

Duncan is the former head of innovation & creativity for Disney. He's also a keynote speaker who delivers workshops on design thinking and innovation.

Duncan explains why the way you're marketing needs to change. He shares three ways to make changes that lead to growth and how to ask "What if…?" questions that reveal

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Want to attract more of your ideal customers? Do you know which words and phrases resonate most with your prospects?

To explore how to come up with the right messages to attract your preferred customers, I interview Jeffrey Shaw on the Social Media Marketing Podcast.

Jeffrey is a brand message consultant who helps businesses attract their ideal customers. He's the author of the book, Lingo: Discover Your Ideal Customer's Secret Language and Make Your Business Irresistible, and host of the Creative Warriors podcast.

Jeffrey explains why

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