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    Author: Michael Stelzner

    Instagram Stories Ads: What Marketers Need to Know

    Want more leads and customers from Instagram? Have you considered Instagram Stories ads?

    To explore what you need to know about Instagram Stories ads, I interview Susan Wenograd on the Social Media Marketing Podcast.

    Susan is a Facebook ads expert and the chief marketing officer at Aimclear, a marketing agency focused on paid search and paid social.

    Susan explains why marketers should consider Instagram Stories ads and shares the best practices for creating good Instagram story ads.

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    Creating Stories That Stick: How Marketers Can Win With Story

    Want to craft better stories in your marketing? Wondering what makes a good story?

    To explore the power of stories in marketing, I interview Kindra Hall on the Social Media Marketing Podcast.

    Kindra is the author of Stories That Stick: How Storytelling Can Captivate Customers, Influence Audiences, and Transform Your Business. She's also a keynote speaker and hosts storytelling workshops.

    Kindra explains why stories can work for marketers and shares the four key components every story needs to be effective.

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    Neuroscience and Marketing: How People Make Decisions

    Have you ever wondered why some marketing campaigns connect with people while others flop? Want insight into how the brain makes decisions that compel people to take action?

    To explore the science behind how people make decisions, I interview Tracy Trost on the Social Media Marketing Podcast.

    Tracy is a neuroscience marketing expert and the lead visionary at TCM Creative, where he creates fundraising commercials for non-profits. He's also a feature and documentary filmmaker who's worked in television for 30 years.

    Tracy explains six

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    Writing Facebook Ad Copy That Converts

    Want to write persuasive Facebook ad copy that sells? Wondering how to get your Facebook ads to work better?

    To explore what marketers need to know about writing Facebook ad copy that converts, I interview Molly Pittman on the Social Media Marketing Podcast.

    Molly is a Facebook ads strategist and co-host of the Perpetual Traffic podcast. Her course is called Train My Traffic Person.

    Molly provides a three-part framework to follow for creating Facebook ads that work and shares three hooks to build your ads around.

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    Facebook Ad Trends: What Marketers Need to Know

    Are you keeping up with changing Facebook ad trends? Wondering which Facebook ad placements you should focus on?

    To explore what marketers need to know about the latest Facebook ads trends, I interview Rick Mulready on the Social Media Marketing Podcast.

    Rick, a Facebook ads expert, is the host of The Art of Online Business podcast. His course, Fundamentals, focuses on Facebook and Instagram ads.

    Rick explores the three biggest trends Facebook advertisers need to be aware of and shares how marketers can make the most of these trends to

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    The data you've been missing!

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