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    Author: Michael Stelzner

    Developing Loyal Fans: The Future of Marketing

    Do you want loyal fans for your business? Want to know how to build a fanbase of loyal customers?

    To explore how to develop loyal fans, I interview David Meerman Scott on the Social Media Marketing Podcast.

    David is a marketer, speaker, and best-selling author. His latest book is called Fanocracy: How to Turn Fans into Customers and Customers into Fans.

    David explains the neuroscience behind tribal identification and loyal fanbases, and shares three keys to developing fans using social media.

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    Social Media Content Strategy: How to Respond to a Changing Marketplace

    Do you have a content strategy for your social media marketing? Wondering how content and social media strategies can fit together?

    To explore how to use content strategically for 2020 and beyond, I interview Jay Baer on the Social Media Marketing Podcast.

    Jay is a marketing and customer experience strategist. He's the founder of Convince & Convert and co-author of the book, Talk Triggers. He's also the host of the Social Pros podcast and Standing Ovation, a brand-new podcast focused on speaking and events.

    Jay reveals some of the

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    Social Media ROI: How to Measure Your Social Marketing

    Want to improve the return on investment (ROI) of your social media marketing? Are you measuring the right things?

    To explore everything you need to know about measuring ROI, I interview Christopher Penn on the Social Media Marketing Podcast.

    Christopher is the chief data scientist at Trust Insights. He also hosts the In-Ear Insights podcast. His latest book is AI For Marketers.

    Christopher explains how ROI differs from return on ad spend (ROAS) and shares how to calculate ROI properly.

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    Creating Engaging Video Content That Spurs an Emotional Connection

    Wondering how to create engaging video for your business? Want to use video more creatively in your marketing?

    To explore how to create engaging videos that work in organic social posts or paid ads, I interview Ezra Firestone on the Social Media Marketing Podcast.

    Ezra is an eCommerce marketing expert and the founder of Smart Marketer, a site that helps marketers grow their businesses. He also co-founded BOOM!, the cosmetic company, and founded Zipify, a Shopify app development company.

    Ezra explains where to use short-form and

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    YouTube Trends: What Marketers Need to Know

    Do you use YouTube in your marketing? Wondering how often you should publish videos and what type of content works on YouTube?

    To explore the YouTube trends marketers need to know about, I interview Sean Cannell on the Social Media Marketing Podcast.

    Sean is a video marketing expert, host of the Think Marketing Podcast, and author of YouTube Secrets. His two YouTube channels have a combined audience of 1.5 million subscribers.

    Sean explains the importance of quality over quantity and branding over marketing. He also shares helpful

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    Social Marketing Trends

    The data you've been missing!

    Need a new plan? Discover how marketers plan to change their social activities in the 16th annual Social Media Marketing Industry Report. It reveals what marketers have planned for their social activities, content marketing, and more! Get this free report now and never miss another great article from us. Join more than 385,000 marketers!

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