Author: Michael Stelzner

Amazon Ads: What Marketers Need to Know

August 16, 2019

Do you want to know more about running ads on Amazon? Wondering what advertising options and services Amazon offers?

To explore what marketers need to know about advertising on Amazon, I interview Brett Curry on the Social Media Marketing Podcast.

Brett is CEO of OMG Commerce, an agency that specializes in Google and Amazon ads, and the host of the eCommerce Evolution podcast.

Brett explains why you should consider Amazon ads and what ad types you should try. He also shares best practices for running Amazon campaigns.

Listen to the

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How to Develop Superfans Who Gladly Evangelize for You

August 9, 2019

Do you want to create superfans for your business? Wondering how to develop the kind of connected community that can elevate your brand?

To explore how to develop superfans who will gladly evangelize anything for you and your business, I interview Pat Flynn on the Social Media Marketing Podcast.

Pat is an active keynote speaker and host of the popular Smart Passive Income podcast. He's the author of Will It Fly? and his latest book is Superfans: The Easy Way to Stand Out, Grow Your Tribe, and Build a Successful Business.

Pat shares why

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How to Succeed With LinkedIn Ads

August 2, 2019

Do you want to create successful LinkedIn ad campaigns? Wondering how to get started with LinkedIn ads?

To explore how to succeed with LinkedIn ads, I interview AJ Wilcox. AJ is the world's leading LinkedIn ads expert and author of LinkedIn Ads Demystified. He's also the founder of B2Linked.com, a LinkedIn ads agency.

AJ shares how to create and customize LinkedIn ads for different audiences. You'll also learn about LinkedIn's different ad formats and more.

Read a summary of the interview below. To listen to the interview, scroll to

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How to Get Your Videos Discovered on YouTube

July 26, 2019

Is YouTube video part of your marketing plan? Want more people to find and watch your videos on YouTube?

To explore how to get your videos discovered on YouTube, I interview Tim Schmoyer. Tim is a YouTube expert whose channel has 500,000 subscribers. He hosts the Video Creators podcast and his course is called Video Labs.

Tim shares which factors help increase the likelihood that your video becomes discoverable on YouTube. You'll also find out how to improve YouTube audience retention.

Read a summary of the interview below. To listen

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Beware of Facebook Groups. Long Live Communities!

July 25, 2019

I believe communities are essential for businesses.

When I heard Mark Zuckerberg say, "Groups are at the heart of the experience" at the 2019 F8 conference, I wondered, "What's Mark's real objective here?"

Today, I'd like to explore whether marketers, creators, or businesses should entrust their communities to Facebook.

But first, a story.

Back in the Day… Facebook Was for Us All
In the early days, there were transformational opportunities for nearly any business that was involved with Facebook.

By 2009, businesses were coming

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