Author: Michael Stelzner

Building a Community in a Changing Social Media World

July 19, 2019

Could your business benefit from a dedicated community? Wondering where you should build your community?

To explore why building community and groups is essential for marketers, I interview community-building expert Gina Bianchini. She's the former CEO and co-founder of Ning. She's also the founder and CEO of Mighty Networks.

Gina explains how a community differs from an audience. You'll also learn why you should consider building community outside of social media platforms such as Facebook or Instagram.

Building Community and

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Facebook Ad Funnels: A Framework for Any Business

July 12, 2019

Do you want to learn more about creating ad funnels on Facebook? Wondering how to build a Facebook ad funnel that works for your business?

To explore how to set up a Facebook ad funnel, I interview Charlie Lawrance. Charlie is a Facebook ads expert and the founder of Gecko Squared, an agency that targets high-growth eCommerce businesses. He’s also a writer and contributor for Social Media Examiner.

Charlie shares a funnel framework that any type of business can apply to Facebook ads. You’ll also discover how to use remarketing as part of

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LinkedIn Page Content Strategy: What Marketers Need to Know

July 5, 2019

Do you want to create more content for your LinkedIn page? Wondering which new features can help?

To explore creating content for LinkedIn pages, I interview Michaela Alexis.

Michaela is a LinkedIn expert and LinkedIn creator who helps businesses master their LinkedIn presence. She has a course called Building Your Empire on LinkedIn and is the co-author of Think Video: Smart Video Marketing and Influencing.

Michaela shares a strategy for developing video content for LinkedIn pages. You'll also discover features that will give you more

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The Death of Google Search Traffic and What It Means for Marketers

July 4, 2019

It was an early Saturday morning and I was catching up on some print reading.

I had an edition of Wired magazine in my hands and an article caught my attention. It was about Alexa.

As I dove in, one paragraph grabbed me and forced my eyes to gaze into the future. What I saw terrified me.

I would later begin a detailed analysis. The results forced me to seriously question everything I held true about Google organic search.

Join me as I explore the changes coming from Google and what it means for you.
The Story: Google Becomes

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How to Target Cold Audiences With Facebook Ads

June 28, 2019

Wondering how to use Facebook ads to find new customers? Do you want to know whom to target with cold ads on Facebook?

To explore targeting cold audiences with Facebook ads, I interview Amanda Bond. Amanda is a Facebook ads expert and founder of The Ad Strategist. Her course is called The StrADegy System.

Amanda shares how to determine whom to target with Facebook cold ads. You'll also learn the next steps after identifying your new target audiences, what type of ongoing analysis you should maintain, and more.

Read a summary of the

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