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    Author: Michael Stelzner

    How to Use IGTV for Marketers

    Wondering how to use IGTV (Instagram TV) for marketing? Looking for a successful use case?

    To explore IGTV and how it can help your business, I interview Jasmine Star. Jasmine is an Instagram expert, professional photographer, and business strategist. She's the founder of Insta 180, an online course on using Instagram for business, and she runs a membership site for content curation called the Social Curator.

    You’ll learn how to develop a video strategy for IGTV, how to use Instagram Stories to promote IGTV videos, and more.

    Why IGTV

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    Social Media Marketing

    Industry Report

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    How Local Businesses Can Drive More Foot Traffic

    Do you want to drive more foot traffic into your local business? Wondering how social media marketing can help?

    To explore how local businesses can drive more foot traffic, I interview Stacy Tuschl. Stacy is a local business marketing expert and owner of two performing arts studios. She's also host of the Foot Traffic podcast (formerly called She's Building Her Empire) and founder of the Profit Mastermind for local business owners.

    Stacy shares her system for incentivizing customers to visit your storefront and refer your business to

    Continue Reading about How Local Businesses Can Drive More Foot Traffic →

    Advanced Facebook Retargeting: How to Up Your Ads Game

    Do you want to run successful Facebook retargeting ads? Wondering what tactics can improve your Facebook campaign performance?

    To explore advanced Facebook retargeting, I interview Susan Wenograd. Susan is a Facebook ads expert, a regular columnist at Search Engine Journal, and an account director for AimClear, an integrated digital agency.

    You'll discover the biggest mistakes marketers make with Facebook retargeting. Susan also shares her method for setting up a successful Facebook ad retargeting campaign that leads to

    Continue Reading about Advanced Facebook Retargeting: How to Up Your Ads Game →

    How to Develop a Thriving Community

    Is community important to your business? Wondering where you should build your community?

    To explore how to develop a thriving community beyond Facebook Groups, I interview Cate Stillman. Cate is podcaster, blogger, and author of the book Body Thrive. She's also an expert in developing communities.

    Cate shares tips for developing a brand that incorporates community. You'll also learn how to decide whom your community should serve.

    Read a summary of the interview below. To listen to the interview, scroll to the end of this

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    Social Media Marketing Podcast

    ai explored podcast

    Social Marketing Trends

    The data you've been missing!

    Need a new plan? Discover how marketers plan to change their social activities in the 16th annual Social Media Marketing Industry Report. It reveals what marketers have planned for their social activities, content marketing, and more! Get this free report now and never miss another great article from us. Join more than 385,000 marketers!

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