Author: Michael Stelzner

Facebook Groups: New Features for Businesses

April 12, 2019

Do you want to do more with Facebook Groups? Wondering how to use the newest Facebook Groups features?

To explore what's new with Facebook Groups and how the changes benefit marketers, I interview Bella Vasta. Bella is a Facebook Groups expert, author of The Four Types of Dogs Every Business Needs, and host of the Bella in Your Business podcast.

Bella shares her front yard/back yard analogy for Facebook marketing. You'll also find tips for using new Facebook Groups features including badges, units, subscriptions, and more.

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How to Create Video Ad Funnels That Work

April 5, 2019

Thinking about creating more video ads? Wondering how to produce more effective social media video ads?

To explore how to create video ad funnels that work, I interview video ads expert Travis Chambers. His company, Chamber Media, specializes in creating scalable social video ads for clients such as Turkish Airlines, NordicTrack, and Yahoo.

Travis explains what goes into creating a successful top-of-funnel video. You'll also learn how Travis targets video viewers with multiple video ad sequences.

Developing Effective Video Ad

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Is Facebook Organic Marketing Dead?

March 29, 2019

Have recent changes to Facebook impacted your marketing? Wondering what you should and shouldn’t be doing with your organic Facebook marketing?

To explore Facebook organic marketing, I interview Mari Smith. Mari is a consultant for Facebook and the leading expert on Facebook marketing. She's also author of The New Relationship Marketing: How to Build a Large, Loyal, Profitable Network Using the Social Web.

Discover how Facebook's public mission has changed and learn where marketers should focus their Facebook marketing efforts

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How to Avoid Distraction as a Marketer

March 22, 2019

Does social media distract you from work and life? Wondering how to stay focused despite online interruptions?

To explore how to avoid distraction as a marketer and as a human, I interview Brian Solis. Brian is a digital analyst and futurist at the Altimeter Group, and author of the book Engage! His latest book is Lifescale: How to Live a More Creative, Productive, and Happy Life.

Learn how a digital lifestyle and social media lead to distraction, and discover resources and exercises to help refocus your attention on what matters.

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Daily Vlogging: How to Tell Video Stories

March 15, 2019

Wondering how to tell better stories with video? Wondering how to create interesting stories from mundane events or topics?

To explore how to tell fascinating stories with video, I interview Cody Wanner. Cody is a classically trained filmmaker who specializes in telling compelling video stories. He's also the founder of No Small Creator.

You’ll learn why there’s no such thing as a small creator, and why conflict is important to a story.

Read a summary of the interview below. To listen to the interview, scroll to the end of this

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