Social Media Examiner

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    Author: Michael Stelzner

    Facebook Ad Sequences: A Better Way to Acquire Customers

    Want to lower the cost of your Facebook ads? Curious how connecting with your customers can help?

    To explore Facebook ad sequences that cost less and improve results, I interview Amanda Bond, a leading Facebook ads expert. Her course is The StrADegy System. She’s a regular speaker at Social Media Marketing World and a HubSpot Academy instructor.

    Amanda explains why the challenges marketers face in 2019 can create opportunities to lower their ad spend. You’ll also discover how to sequence Facebook ads to reflect the customer

    Continue Reading about Facebook Ad Sequences: A Better Way to Acquire Customers →

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    Google Data Studio: How Marketers Can Build Powerful Dashboards

    Want an easy way to interpret your analytics? Wondering how to create dashboards?

    To explore how to create dashboards with Google Data Studio, I interview Chris Mercer, a measurement marketing expert. He's the founder of MeasurementMarketing.io and the Measurement Marketing Academy.

    Mercer explains how dashboards and analytics reports differ and when to use each one. You’ll also learn how Google Data Studio helps you create dashboards and share data.

    Read a summary of the interview below. To listen to the interview, scroll to the end

    Continue Reading about Google Data Studio: How Marketers Can Build Powerful Dashboards →

    Goodbye Pinterest: The Journey, Season 2, Episode 18

    Is your website traffic converting? Then watch The Journey, Social Media Examiner's episodic video documentary that shows you what really happens inside a growing business.
    Watch the Journey
    This episode of the Journey explores how Social Media Examiner made the decision to fully abandon Pinterest, despite receiving lots of traffic from the platform. Watch how they made the decision.

    Continue Reading about Goodbye Pinterest: The Journey, Season 2, Episode 18 →

    Phrases That Sell: 8 Copywriting Tips

    Want to write marketing copy that moves people to take action? Looking for tips from an expert copywriter?

    To explore how to create phrases that sell, I interview Ray Edwards, one of the world's leading copywriters. He's the author of How to Write Copy That Sells and hosts a podcast called The Ray Edwards Show.

    Ray explains why marketers need to talk about the problem their product or service solves. You'll also find eight examples for talking about these problems and tips for using them in your marketing.

    Continue Reading about Phrases That Sell: 8 Copywriting Tips →

    Creating a Customer Community: The Journey, Season 2, Episode 17

    Do your customers love your product? Then watch the Journey, Social Media Examiner's episodic video documentary that shows you what really happens inside a growing business.
    Watch The Journey
    This episode of the Journey explores how Social Media Examiner begins to enable their customers to connect with each other. Watch to see where they find inspiration and what they decide to do.

    Continue Reading about Creating a Customer Community: The Journey, Season 2, Episode 17 →

    Social Media Marketing Podcast

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    Social Marketing Trends

    The data you've been missing!

    Need a new plan? Discover how marketers plan to change their social activities in the 16th annual Social Media Marketing Industry Report. It reveals what marketers have planned for their social activities, content marketing, and more! Get this free report now and never miss another great article from us. Join more than 385,000 marketers!

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