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  • Social Media Marketing WorldImprove your strategy & find your next big marketing ideas!DISCOVER WHAT YOU'VE BEEN MISSING

    Author: Michael Stelzner

    Creating Instagram Ads That Convert

    June 21, 2019

    Want to learn more about advertising on Instagram? Wondering how to create Instagram ads that lead to sales?

    To explore how to create Instagram ads that work, I interview Andrew Hubbard. Andrew is a Facebook and Instagram ad expert and the founder of Hubbard Digital, an agency that runs Instagram and Facebook ads for information products. His course is called Amplified Ads.

    Andrew shares how to create and customize ads for each type of Instagram placement. You'll also find recommendations on ad creation tools and more.

    Read a summary

    Continue Reading about Creating Instagram Ads That Convert →

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    Industry Report

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    How to Track Attribution on Facebook and Google

    June 14, 2019

    Do you struggle to properly attribute your sales to your marketing efforts? Do you want to learn more about attribution with Facebook and Google?

    To explore the concept of attribution on Google and Facebook, I interview Chris Mercer. Chris is the world's leading authority on Google Analytics, founder of Measurement Marketing IO, and the exclusive trainer for Social Media Examiner’s Google Analytics For Marketers Seminar.

    Chris shares tips and techniques to help marketers track sales attribution. You'll also discover how to credit a sale

    Continue Reading about How to Track Attribution on Facebook and Google →

    How to Use Quora for Marketing

    June 7, 2019

    Do you want to learn more about Quora? Wondering how Quora can enhance your marketing efforts?

    To explore how to use Quora for marketing, I interview JD Prater. JD is Quora's full-time evangelist, a speaker, and host of the Grow with Quora podcast.

    JD shares what Quora can do for your business. You'll also find how to use Quora to establish thought leadership, drive your content marketing, and reach potential customers.

    Read a summary of the interview below. To listen to the interview, scroll to the end of this article.

    Getting

    Continue Reading about How to Use Quora for Marketing →

    How to Create Content That Attracts Customers

    May 31, 2019

    Do you need a better content marketing plan? Wondering how to improve your content strategy?

    To explore creative ways to regularly create content, I interview Melanie Deziel. Melanie is a former journalist, storytelling expert, and founder of StoryFuel, a company that helps marketers become better storytellers.

    Discover different ways to create content both on and off of social media. You'll also get tips on what type of content to create and more.

    Read a summary of the interview below. To listen to the interview, scroll to the end of

    Continue Reading about How to Create Content That Attracts Customers →

    How to Write Facebook Ads That Sell

    May 24, 2019

    Do you want to create ad copy that sells? Wondering how you can improve your Facebook ads?

    To explore how to write Facebook ad copy that converts, I interview Ken Moskowitz. Ken is the author of Jab Till It Hurts and founder of Ad Zombies, one of the world's top flat-fee ad copywriting services.

    Ken shares why ad copy matters. You’ll also learn about the four main marketing objectives advertisers should consider, how to use storytelling in ad copy, and more.

    Read a summary of the interview below. To listen to the interview, scroll to

    Continue Reading about How to Write Facebook Ads That Sell →

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